Start up research shows a growing number of people want a taste of the 'Good Life': the South East, East and East Midlands lead the way. 20 Dec 2007 09:40 The latest third quarter start-up figures show a 16 per cent increase in start ups for the gardening and horticulture services sector, the sharpest increase across all surveyed sectors, when compared to the equivalent quarter in 2006. The South East, East and East Midlands lead the way, with starts up by more than fifty per cent in these regions over the same period. Construction has continued to have a high level of start-ups, an ongoing trend in 2007, with a 14 per cent increase in business start ups in the third quarter of 2007 compared to the same period in 2006. John Davis, marketing director for local business at Barclays said: ‘The British public are well known to be keen gardeners. However, faced with ever increasing demands on their leisure time it is their gardens that can fall by the way side. It is unsurprising therefore, that a growing number of enterprising people are leveraging their knowledge in this field and looking to combine their favourite pastime whilst capitalising on the current trends brought about by a time poor society.” Highlights: Regional highlights – The number of people setting up business in the gardening and horticulture services sector increased by 50 per cent in the South East and East regions and 100 per cent in the East Midlands. The total number of businesses started up in quarter three 2007 was 106,200 compared to 104,500 in the same period in 2006. The number of businesses started by females in quarter three 2007 was 20,600, for men 73,100 and those involving both genders 12,500. 1,400 businesses were started by those aged 65 and over in the third quarter of 2007 compared to 1,100 for the same period in 2006, which represents the sharpest increase across all surveyed age ranges.People with business ideas can find out how to set up in business by attending Barclays free start up events across the country - ‘Lets Talk Business Ideas’ and ‘Let’s Talk Starting in Business’. The ‘Ideas’ event will look at how viable the business is, what are the potential problems and rewards and how to make it happen. The ‘Starting in Business’ events are for people who are about to set up and will cover how to write a good business plan, sourcing finance, managing cash flow, legal requirements, taxation and VAT and marketing. People can find out more by visiting www. www.barclays.co.uk/seminars/.