Launch of New Barclaycard Freedom eStore Allows Customers to Cash In Online 08 Dec 2010 15:51 Barclaycard Freedom, one of the most comprehensive rewards schemes in the UK, has today announced the launch of its eStore, which rewards as you shop online. The site, which can be accessed through mybarclaycard, will give eligible Barclaycard holders the opportunity to earn Reward Money from online purchases. Reward Money can be earned at approximately 80 online retail outlets across the UK, including brands such as Currys, Comet and HMV, as well as over 20,000 other participating retailers. Reward Money is recorded in pounds and pence, with no vouchers or coupons to save and no points to calculate – making the run up to Christmas even merrier. To launch the site, Barclaycard Freedom will be offering 5% Reward Money on the first 40,000 purchases in the eStore until 5th January, after which shoppers can continue to enjoy 1% Reward Money on every purchase made.Commenting on the launch of the new eStore, Sarah Alspach of Barclaycard Freedom said: “Shopping online is now the norm for most consumers, not least because of the fantastic savings that can be made. Barclaycard Freedom eStore is a unique way of earning Reward Money while shopping online. The 5% promotion will enable our cardholders to strengthen their Reward Money balance and treat themselves in the New Year. Earn and spend coalition partners can be found at barclaycardfreedom.co.uk .”The Barclaycard Freedom eStore has been developed in partnership with Affiliate Window, the industry leading and award-winning performance marketing network.David Hall, Partnerships Director at Affiliate Window said: “The Barclaycard proposition demonstrates how significant performance marketing has become to ecommerce. Customers use their Barclaycard to pay for online purchases, making the Barclaycard Freedom eStore a natural first step in their search for retailers and products. Consumers get better value purchases and retailers gain a new customer acquisition channel through the partnership with Affiliate Window.”Barclaycard customers can access the estore at www.barclaycard.co.uk/freedomestore and those not registered already, can easily register at this address.