Women outshine men when it comes to picking the best performing shares 28 Jun 2018 09:00 All wannabe stock market titans should take note; women are better at investing. Analysis of 2,800 Barclays Smart Investor customers found that not only did the female investors outperform the FTSE 100 over the last three years but they also outshone their male counterparts. While annual returns on investments1 for men were on average a marginal 0.14% above the performance of the FTSE 100, annual returns on the investment portfolios held by women were 1.94% above it. This means returns for women investing with Barclays outperformed men by 1.8%. The analysis2 was carried out by Professor Neil Stewart at Warwick Business School, University of Warwick, which compared male and female investors through Barclays and their trading behaviour over a 36-month period. This looked at a range of criteria, including the type of investments held, age, trading frequency and the amount of money invested. While there were significant differences between the genders - women, for example, only traded nine times a year on average, compared to 13 times for men - the biggest difference, and the one that impacted their returns, came in their appetite for the type of stocks they invested in. When surveyed by Professor Stewart’s team, female investors were less likely to indulge in the "lottery style" of investment that appealed to men, according to the research. The Warwick Business School analysis defines "lottery style" investing as a tendency to invest in more speculative, lower priced shares that might increase in value substantially, along with a desire to keep to shares that show a loss while selling off their winners – the ones that have actually increased in value. Clare Francis, Director for Savings and Investments at Barclays Smart Investor, says the difference in performance reveals a more considered approach from women, rather than caution. She explains: "The stock market is often portrayed as a high energy, risky environment, but this analysis shows that taking a more long-term view about what to invest in, rather than picking eye-catching and potentially more volatile shares, is actually likely to provide a better return on your money. “The research shows that you really don't have to be a stock market genius to invest. Opting for funds, rather than individual shares, can help reduce the overall risk and over time, hopefully result in good returns that will be better than you’d have achieved if you’d kept all of your money in cash, albeit that cash provides certainty. It cannot fall in nominal value." Neil Stewart, Professor of Behavioural Science at Warwick Business School - part of the University of Warwick - who led the analysis, says: "The tendencies displayed by people, such as investing in more speculative stocks and not wanting to let go of shares showing a loss, are no real surprise. If you have ever watched a bad movie to the end, you are having trouble letting go of a loss. If you have ever bought a lottery ticket, you have been attracted to big wins, but wins that are very unlikely. "Men are just a little more likely to be drawn to more speculative stocks whereas women are more likely to focus on shares that already have a good track record. Women also take a more long-term perspective, trading less frequently. This possibly means women are investing more to support their financial goals, whereas men are attracted to what they see as the thrill of investing." 1Annualised portfolio returns 2Analysis of trading data (2012 to 2015) and customer survey (2017) Ends Notes to editors About Barclays Barclays is a transatlantic consumer and wholesale bank offering products and services across personal, corporate and investment banking, credit cards and wealth management, with a strong presence in our two home markets of the UK and the US.With over 325 years of history and expertise in banking, Barclays operates in over 40 countries and employs approximately 80,000 people. Barclays moves, lends, invests and protects money for customers and clients worldwide. For further information about Barclays, please visit our website www.home.barclays .